We've just launched the JUNO brand, an eclectic Northwest dining destination for foodies in the base of the Arctic Club Hotel. We built the brand around the concept of 'tasting the seasons' which ties back to JUNO's seasonal transformation both in menu and environment. Check it out!

The New Sheridan Hotel has been a great project to be a part of. It really has it all: the beautiful setting of Telluride Colorado, a great legacy, the history of the wild west, rich textures and patterns, the beautiful interior design finesse of Nina Campbell, and the branding by a wonderful group of people in Seattle known as Urban Influence. In this post Id like to walk through some of the highlights on this project.

Last week we traveled to northern California on a photoshoot for The Leasing Studio. The goal was to shoot 3 shopping centers and a good photo library for the client in 2 1/2 days, and the new recruit was local photographer Amos Morgan of Amos Morgan Photography.

Here’s a sampling of the Cloudrock experience. I love the color palette, all of these pieces integrate together so well and the photography is breathtaking. I’m inspired.

Ever stood on the surreal edge of a breathtaking view and suddenly awakened to the idea you were standing in the reality of someone’s post card? This is Moab, UT. This is Cloudrock. Last week we spent five amazing days on location capturing landscape, lifestyle and adventure sports photography to tell this one-of-a-kind story. With the help of Amos Morgan ,we set out on a photoshoot adventure that would leave a seriously lasting impression.

We just got back from one of the craziest photo shoots in the history of Urban Influence. We spent 5 days in Moab, UT running around the desert with an entourage of models, stylists and our favorite photographers, Amos Morgan and Shane Nelson. Each day lasted a modest 18-20 hours, with back-to-back shoots in Moab's sprawling landscape–We lived off Cliff Bars and learned that an extreme timeline can turn photography an extreme sport.

Excited to be collaborating on the rebrand of The New Sheridan Hotel, Pete Wright visited Tellurude, Colorado this week to begin the process. First order of business was a meeting with General Manager Ray Farnsworth to get a feel for the project goals from the client’s perspective. Next up was a good old-fashioned tour of the property and the charming town of Telluride to absorb a little brand environment.

What does it really mean to offer an exceptional customer experience? Many organizations claim to do this, but often fall victim to a lack of ingenuity and inability to see solutions outside their industry safe zones.

For Cloudrock, a high-end development in the middle of the high Utah desert, mediocre service was not an option. Cloudrock came to us to build a brand that truly resonated with their vision. We were tasked with facilitating a customer experience that matched the luxury aspirations that Cloudrock had in mind for their up-and-coming desert community.

The New Sheridan Hotel has unveiled Telluride’s only nitrogen Wine Bar and Parlor Cafe to coincide with the aspirational positioning established by the Hotel re-brand. The parlor will be serving high-end coffee beverages and light fare for those coming in fresh off the slopes. Check it out!

San Diego's Landmark Old Police Headquarters is renamed.

Designed by master architects in the 1930s, this elegant depression era complex was a state-of-the-art facility dedicated to housing police dispatch, jail and court in one central location.

The distinct personality of client, the Leasing Studio, gave Urban Influence the opportunity to build a little irreverence and a little humor into this years Xmas / Kwanzaa / Chanukah / Festivus / Holiday card.

Choose your own adventure holiday and holiday wishes seemed like the best way to cover all possible combinations of holidays and good/bad/funny wishes, avoiding offense by offending equally.

Today the New Sheridan Hotel’s new website went live. It’s a very handsome site that features superb attention to detail, especially in the headers, ornate framework and patterned photo collages. A lot of care and hours went into getting those intricate patterns made. Also, don’t forget to check out the super high-resolution photo gallery, as it is one of my favorite pages. It makes me want to visit Telluride right now.

This month we are featured in Print Magazine's regional design annual for our 2007 Holiday promo. We were selected out of more than 20,000 entries for this highly competitive annual release–Not too shabby!