We are truly humbled. There’s really no other way to put it. The fact that the city of Seattle would spontaneously repaint its most iconic symbol, the Space Needle, in a shade of Urban Influence orange has left us speechless.

I’d probably passed by the building hundreds, if not thousands, of times. Commuting to a variety of jobs over the last several years, by car and by bus, I’ve gone by the corner of Denny and Dexter twice a day, almost every day – and yet I’d never bothered to really look at the Seattle Park Department Administration building.

I’m a sucker for old beer ads from the 1960s and 1970s – this much I’ve known for a while. Until today though, I couldn't quite pinpoint why these ads resonate with me. 

It looks like the bastard child of a 1978 Vancouver Canucks jersey and a pack of Newport cigarettes. So it's no surprise that in the few weeks since it was "leaked", the new logo of the Miami Marlins (previously known as the Florida Marlins) has already taken a ruthless online drubbing. Admittedly, it's easy to hate. 

One of the curses of being a copywriter is the inability to walk by any sign - any words on any surface, really - without dissecting the word choice, the tone and the effectiveness of the message.