An old proverb states, without vision the people perish. I find this to be true in design and branding. One could say without vision the brand will perish. I believe that providing vision is one of the most important roles we have as designers. Businesses and people come to us because they need something. It may be a logo, it may be a website, it may be strategy for their brand.

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I have am a big fan of minimalism. The ability to take a complex thought, boil it down to its purest, most simple form and still communicate the complexity of issue with clarity has always fascinated me. I also really enjoy the visual wit and power of positive and negative shapes in illustration and design. I just came across a piece by Noma Bar that stopped me in my tracks, because it does both. I find his work to be powerful and a great example of how bold messages can be communicated clearly with simplicity.

When I find myself hitting a wall or looking for creative inspiration there is a manifesto I often read. I have kept a copy of it for years and it is generally one of the first things I hang up in my workspace. The document I am referring to is Bruce Mau's Incomplete Manifesto for Growth. I have found it to be incredibly useful and hope you do as well.

We are excited to announce the launch of the new Visible Technologies website designed by Urban Influence. The website showcases the new Visible Technologies look and feel while flexing interactive and conceptual muscle. The new website is content rich and easy to navigate incorporating flash, html, and dynamic content. The website employs many interactive headers that visually show how the Visible Technologies suite can help you use new media to manage your brand and take it to new levels.

The Endurance brand went public today with the launch of their new website designed by Urban Influence. The new site is content rich and easy to navigate which should empower confidence in their customers to find the answers to all their extended warranty needs. The new site finally gives Endurance the look and feel of the quality extended warranty provider they really are. Get empowered for the road ahead by clicking here.

The latest evolution of the Visible Technologies brand is starting to come into view. Above is the new Visible Technologies logo. The new logo takes the visual language of statistics and seamlessly integrates it into a clean, easy to read word mark. The bar graph into the V also gives the impression of movement, showing that Visible Technologies is on the move leading the new media revolution. The typography has been slimmed down to feel more free and nimble.

When I was a wee little tike, probably around the age of 6 or 7, my Dad gave me an old book on lettering. The book was filled with all kinds of different typefaces. The book and its contents quickly became an obsession. I suddenly had to draw all of them. Anytime I was creating something that required letters, they had to meticulously drawn, simple letters definitely wouldn’t do.

Visible Technologies, a leading provider in online brand management solutions in the new media environment, has sought our expertise to develop a stronger website, refresh  their logo, and create a new set of icons for their exciting line of products and solutions powered by truCAST. We are excited to be working with a great company that is on the bleeding edge of new media. Check back to see how the project evolves.

Urban Influence will be working with Endurance, a company specializing in quality extended auto warranties. The project scope is quite large consisting of Business and Brand Strategy, Company Organization, Logo Development, new Websites, Back-end Development, and new Collateral to name a few. We are looking forward to working with Endurance and helping to provide them with the tools to make sure the company can endure for years to come. Check back to see more as this exciting project develops.