Marlboro is in your Subconscious

With the international ban on tobacco advertising, cigarette companies are coming up with some truly inventive ways to get the message out. Marlboro, who has sponsored the Ferrari Formula 1 team for decades, has unveiled a very sophisticated take on their sponosorship branding. They've distilled the visual essence of the classic Marlboro logo down to a subconsciously penetrating vehicle graphic.

Graphicology has a great write-up on this here.