123 West

As the first high-end, LEED certified mixed-use development located in Washington’s nautical Friday Harbor, 123 West needed a brand and marketing plan that would portray the premium nature of the development without steamrolling the charming character and appeal of a small-town, island retreat.

To showcase the unique offering of this brand, we focused on modularity and texture. Highlighting the rustic nautical environment of Friday Harbor and natural elements of the San Juan landscape, we developed a multi-component marketing kit and website directing audience attention to specific touch points.