Mode of Fitness

Historically personal training has been viewed as a luxury reserved for the financially stable. Mode offers a brilliant and flexible training solution with the support of a personal trainer and the strengths and convenience of technology.

Mode’s core concept, flexibility and customization, is expressed throughout the brand system with an icon set representing choice and lifestyle. The new brand communicates the fluid and smooth integration of all aspects of the experience from online support to personal encounters with trainers. Mode is poised to be a leading high-tech, high touch health, fitness and lifestyle solution with an inspirational and empowering attitude.