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Excited to be collaborating on the rebrand of The New Sheridan Hotel, Pete Wright visited Tellurude, Colorado this week to begin the process. First order of business was a meeting with General Manager Ray Farnsworth to get a feel for the project goals from the client’s perspective. Next up was a good old-fashioned tour of the property and the charming town of Telluride to absorb a little brand environment. And the final component — an in-depth meeting with renowned interior designer, Nina Campbell, to discuss textures, materials and fixtures for the hotel, restaurant and bar. Looks like this brand will be dressed for success.