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On Friday December 19^th, a new era in hotel service began in Telluride, CO. Six months in the making — this celebration marked the re-opening of the New Sheridan Hotel, Chop House Restaurant, Parlor Café, and Historic Bar. The opening was a huge success exquisitely wrapped in all its rebranded glory. Amazing custom patterns created by Nina Campbell graced the walls and textiles; custom foil stamped menus opened to reveal fine cuisine; sophisticated directories explained the hotel services in detail; and freshly pressed uniformed hotel representatives kindly presented themselves for service. And the new best way to begin the holiday season just might be a trip down the slopes, followed by an afternoon cappuccino. For success can surely be measured by the popularity of your to-go cup. When the disposable becomes notable, you know your doing something right.