Social Media

Today is foursquare day! April 16 = 4/4^2 = 4sqDay. Get it? 

Love it or hate it, Facebook Timeline is here to stay. The new design, which officially arrived to all Facebook Pages on March 30, heightens the visual aspects of the social network giving special attention to the cover photo. The cover photo is essentially a blank canvas and is the first thing a user sees when they land on a Page. As the saying goes, first impressions matter, so it’s no surprise that brands are utilizing it to their full advantage to promote their product, their beliefs, their work, and the essence of who they are. 

Here are a few cover photos that definitely succeeded in grabbing my attention. What are your favorites? Share in the comments! 

Nike Football

Alright, I’ll admit it. I’m addicted to social media. Whether on my phone or on my computer, I am constantly cruising the social Web updating not only my networks, but also listening to what my friends are saying, looking for breaking news, cool pictures, entertainment, the latest deals, and the list goes on. I spend the majority of my time on Twitter, followed by Facebook, Pinterest, LinkedIn, and the rest, so when I stumbled upon (no pun intended) this infographic a few weeks ago, the data caught my attention for a couple reasons. 

On March 21, 2006, Twitter Founder Jack Dorsey sent the very first tweet. Six years later, Twitter has become a force to be reckoned with in the social sphere, hosting over 500 million users. With its 140-character limit, @-tags and hashtags, Twitter is by far my favorite social networking site for it’s brevity and simplicity to connect with users from all over the world.

The power of social media never ceases to amaze me. Whether it’s asking a question, searching for an answer, or just simply sharing your thoughts, you can usually always someone in the social sphere who is listening.

The highly anticipated Facebook Timeline has finally arrived for Business Pages bringing a wave of new features and changes with it. All Pages will be converted to the Timeline layout on March 30, but until then Facebook is giving admins a little bit of a grace period to trial and error the new layout.

From a design perspective, this is the most significant transformation to happen to Facebook Pages in a long time, and may require some legwork to get your Page looking the way you want it. But, before you go worrying yourself into a Facebook frenzy, don’t panic! We’re here to break down all the new features for you.

"With Open Graph this next wave of companies understand that if you can help people discover an order of magnitude more content than before, that enables a whole wave of new models,” he said. “We’re not just rethinking the experience of watching content with friends, but we are rethinking entire industries.” - Mark Zuckerberg, f8 Keynote

The past week, there have been numerous articles commenting about a study from Applum (withapplum.com) that states according to their EdgeRank Checker application, that if you administer content using a third-party app, like I do with HootSuite, your customer engagement can be as much as 70% less.