Working on the alignment
We knew the changes needed to start internally, so we worked with the Endurance team to retool their sales and customer service processes. We also helped facilitate a move of their corporate offices to a more efficient and positive space.
Introducing TV's Auto Expert Courtney Hansen
Courtney gets behind the wheel
To give the new brand a face that customers could connect with, we brought on Courtney Hansen. Courtney’s girl-next-door personality and credibility as the host of Spike TV’s PowerBlock, made her the perfect spokesperson for the new Endurance.
Driving sales in prime time
With Courtney aboard, we set out to create the first series of TV ads in the company’s history. We took a direct approach in the spots, explaining the benefits of Endurance while encouraging viewers to call in for a quote. It worked; every time the ads air, calls spike.
A simple explanation
Car repairs are complicated, but vehicle protection plans shouldn’t be. We took a direct approach to messaging for the Endurance website and digital campaigns, and made clear the differences between Endurance and auto insurance – a point of confusion for customers. It was final piece of a complete brand overhaul that got Endurance ready for the road ahead.
Revenue up 28%
Conversions up 35%
Time on site up 75%
Now on Google page 1
with a number of keywords