New Sheridan Hotel
Mining the Past for Gold
Fresh powder and deep history
We had plenty of history to work with for our rebrand of the New Sheridan Hotel. The hotel opened in 1891 and was the town’s bustling social center long before Telluride became known as one of the country’s premier ski destinations. Our task was to maintain that legacy while raising the hotel’s profile to appeal to a high-end clientele.
The dream of the ‘90s…the 1890s
As we developed the aesthetic for the menus, coffee cups, letterhead, gifts and more, we made a conscious choice not to use distressing or any other common retro design techniques. Instead we designed everything to look like it would have in the 1890s. Any natural wear and tear would only add to the authenticity.
Brick and mortar goes online
We translated the Victorian-era look and feel to the website design, and replaced a site that had limited functionality with a content-rich experience. The new site showcases the elegance of the New Sheridan, the Chop House Restaurant and the Historic Bar, and works with a third-party reservation system.
