Strategy, Branding, Collateral, Interactive
Prior to the launch of their new, revolutionary, home ice cream maker, Chef’n Corp approached us to create a promotional product site to educate consumers and spark online engagement.
Positioned as an educational piece, we used the simplicity of the product itself as a reference point for the website, tying in the established aesthetic of the packaging with a user experience design that translated seamlessly to mobile devices for ice-cream lovers on the go!
To encourage community engagement, the design is formatted to integrate social platforms and user submitted content. People could create a share sharing recipes and photos with each other and Chef’n.
Chef’n was built with our own front-end framework and mobile-first fluid grid system. Special attention was placed on modular scale typography and a nice vertical rhythm. All sizes are in percentages and ems, using flexible and fluid containers that conform to any screen size or resolution.