Today Endurance is the leading provider of extended auto warranties, but they didn’t start out that way…
When we first met with Endurance—six years ago—we discussed a simple redesign of their website. But as we began studying the company and working with its stakeholders we realized that they needed a much stronger infrastructure to successfully establish a strong brand presence in the extended auto warranty industry and diversify their revenue streams.
We gave them comprehensive brand coverage with a complete strategy package. This included new sales scripts & training manuals, an organizational chart with hiring recommendations, a customer touchpoint plan—we even helped them move offices to improve employee morale.
We crafted a showroom fresh brand that put their commitment to customer service and piece-of-mind-behind-the-wheel in practice, on paper, and online.
Visually, we started with the brand identity, focusing on a more modern approach to the logo that works seamlessly on any application…including a car.
To give the new brand a face that customers could connect with, we brought on Courtney Hansen. Courtney’s girl-next-door personality and credibility as the host of Spike TV’s PowerBlock, made her the perfect spokesperson.
We planned, wrote, storyboarded, and art directed four national commercials, ten radio spots, and about a dozen car maintenance vlogs featuring Courtney.
Our complete brand overhaul that got Endurance ready for the road ahead.