Introducing Intego Mac Washing Machine

Strategy / Branding / App UI/UX / Packaging / Interactive

A Clean, Organized Approach

Intego came to us in hopes of re-imagining the Mac Washing Machine desktop application from the ground up.

Since the big PC guys were moving in on their turf, we decided to move in on theirs with a Mac cleaner that combines three separate but complementary functions to help you free up as much memory as possible and stay organized.

  • Mac Washing Machine Icons
  • Mac Washing Machine Icons
  • Mac Washing Machine Icons

Wireframing and Information Architecture

We began by wireframing out the application to ensure an intuitive user experience dedicated to as few screens as possible.

Mac Washing Machine Wireframes

Creating a Friendly Interface

Because who doesn’t love a big easy button! Aside from the robustness of the app itself, the interface needed to be as smooth and clean as possible to convert trial users.

Mac Washing Machine Wireframes

We designed the interface to be as Mac-like as possible, so users would find navigation intuitive and natural, and apparently we did a pretty good job:

“The first time you use it, the app walks you through the scanning process and identifies key items on the interface that will be helpful as you work through the program. And because the interface is so well laid out, users of all experience levels will have no trouble finding their way around.”

Cnet Logo

Visual Language

After wireframing, we concentrated on designing cohesive, brand recognizable visual elements. For the Washing Machine, this included a simple vector icon consistent with Intego’s existing security product line.

Mac Washing Machine Icons

We also made small adjustments to the global Intego brand language, creating a slightly flatter aesthetic more inline with the emerging flat ui system of ios7. This graphic system consisted of all icons, animations, ui elements, and other marketing collateral.

Mac Washing Machine
Mac Washing Machine
Mac Washing machine UX

Intuition + Instruction

Even though we deigned Mac Washing Machine to be as simple as possible, help never hurts. So the start screens give users a quick and friendly lesson on using the app.

Mac Washing Machine UX

The Marketing Site

And of course we crafted a snazzy site to promote Mac Washing Machine…

Mac Washing Machine Marketing Site