Strategy / Branding / App UI/UX / Packaging / Interactive
Intego came to us in hopes of re-imagining the Mac Washing Machine desktop application from the ground up.
Since the big PC guys were moving in on their turf, we decided to move in on theirs with a Mac cleaner that combines three separate but complementary functions to help you free up as much memory as possible and stay organized.
After wireframing, we concentrated on designing cohesive, brand recognizable visual elements. For the Washing Machine, this included a simple vector icon consistent with Intego’s existing security product line.
We also made small adjustments to the global Intego brand language, creating a slightly flatter aesthetic more inline with the emerging flat ui system of ios7. This graphic system consisted of all icons, animations, ui elements, and other marketing collateral.
And of course we crafted a snazzy site to promote Mac Washing Machine…