California’s Premier
Shopping Destination

Logo / Branding / Strategy

The Point Logo

The Situation

Federal Realty is an investment group out of Southern California with a proven record of transforming commercial real estate into high-end retail destinations. They brought us on to provide branding and strategy for a new shopping, dining and lifestyle locale in El Segundo, California. Sitting a few blocks from the ocean, we dubbed it The Point, a central place for residents of neighboring beach cities to meet, shop and dine. The ease and casual lifestyle of Californians also served as a thematic element.

The Point Logo on Dark The Point Logo On Light
The Point's Color Palette The Point's Typogrpahy and Custom Patterns
The Point Brochure The Point Branding Kit Close The Point Brochure Close The Point Branding Kit The Point Brochures The Point Branding Materials The Point Branding Materials