California’s Premier
Shopping Destination

Logo / Branding / Strategy

The Point Logo

The Situation

Federal Realty is an investment group out of Southern California with a proven record of transforming commercial real estate into high-end retail destinations. They brought us on to provide branding and strategy for a new shopping, dining and lifestyle locale in El Segundo, California. Sitting a few blocks from the ocean, we dubbed it The Point, a central place for residents of neighboring beach cities to meet, shop and dine. The ease and casual lifestyle of Californians also served as a thematic element.

The Point Logo on Dark
The Point Logo On Light

The Point's Color Palette
The Point's Typogrpahy and Custom Patterns

The Point Brochure
The Point Branding Kit Close
The Point Brochure Close
The Point Branding Kit
The Point Brochures
The Point Branding Materials
The Point Branding Materials